MARKETING EXPERIENCE |
Marketing Consultant
October 2017 – Present |
- Dentistry, Hospitality, E-commerce, Bakeries, Ministries, Construction, Education, and Travel
- Marketing Consultant at HIM Ministries and Revive California
- Marketing Director at PSMUSIC
- Working with B2B and B2C clients to develop marketing strategies designed to increase brand awareness, generate leads, and drive sales
- Designed creative deliverables and lead implementation of digital ads, social media, website, and print including album and book covers
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Marketing Consultant & Specialist
Harvest International Ministries
Los Angeles, CA
October 2019 – Present |
- Running all aspects of social media (designing, posting, communicating, scheduling, updating)
- Planning and directing the yearly Global Conference with thousands of attendees in-person and online
- Creating and organizing events on Eventbrite
- Running email campaigns on a weekly basis that are sent to over 15,000 subscribers
- Weekly updates to 4 different websites on the backend editors (WordPress, Wix, Squarespace)
- Designing and creating new websites when a new organization is launched
- Graphic designing (Canva and Photoshop) and creating ads to be executed on social media
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Marketing Manager
Cadence Sound
Los Angeles, CA
October 2019 – May 2021 |
- Running all aspects of social media (designing, posting, communicating, updating) with an organic gain of over 3,000 followers in 6 months
- Working with social media Influencers on paid partnerships (write contracts, choose product, video content, and final approval on videos produced by influencers)
- Filming (Premiere Pro), photography (Photoshop and Lightroom), and editing all promotional materials for Cadence.
- Partnering in managing e-commerce platforms. Online sales increased from 1-2 total sales/month to 200+ sales/month in 3 months. Executing all aspects of online sales (ads, website sale settings, social media, website banners)
- Managing redesign of website with a third party company which was executed in 2 months with a increase of monthly website visits from 2K to 35K
- Running website and Google analytics monthly on website and social media to track progress
- Graphic designing (Canva and Photoshop) and creating ads to be executed on social media and Google Ads (Adwords)
- Executing and manage all advertisements on all platforms (online and print)
- SEO/SEM optimization
- Managing Public Relations and writing 100+ Press Releases for website, social media, and online magazine distribution
- Managing CRM (Hubspot) for Sales and Marketing Departments
- Planning and coordinating all events for Cadence (tradeshows, car shows, etc.) and traveling to each event across the country
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Marketing & Customer Success Specialist
eTailPet
Los Angeles, CA
April 2019 – September 2019 |
- Lead training for 100+ retailers on B2C eCommerce marketing strategies and implementation, website design and maintenance, social media, and email marketing resulting in an average of 90% sales increase
- Designed retail creative media for 30+ social media posts daily, website banners, flyers, industry case studies, and digital/print ads using Canva, Photoshop, and InDesign
- Conducted competitive analysis on Amazon Marketplace, Shopify, and Endless Aisles
- Media contact responsible for media writing and conducting/responding to industry interviews
- Designed and executed monthly newsletters to 200+ retailers via SendGrid
- Reported and tracked corporate and client KPIs through Google Analytics and present to leadership team
- Coordinated, managed, designed apparel. and traveled to tradeshows and events
- Demoed eCommerce platform to prospects and closing 90% of leads from CRM
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Marketing Coordinator
JVCKENWOOD – Kenwood Communications
Dallas, TX/Long Beach, CA
June 2018 – April 2019 |
- Event and Booth lead responsible for $1M+ tradeshow budget and coordinating 40+ tradeshows with up to 55K attendees, customer and channel partner events, industry events and sponsorships including event management, logistics, merchandising material fulfillment, and ordering
- Coordinated all design of promotional and apparel materials for Dealers and giveaways
- Received print, production, and design estimates for advertising budget exceeding $1M, coordinating in conjunction with Marketing Director
- Primary administrator of B2B Web Content Management system with 2,000+ users.
- Directed successful CMS migration and implementation using the DNN Platform and working closely with Web Developers to develop custom website tools and themes
- Analyzed social media, sales and website data and marketing environment using internal and external data, creating monthly market report for distribution
- Planned and executed photoshoots utilized for advertising, magazines, and brochures
- Created and edited videos using iMovie, Movie Maker and Final Cut Pro
- Monitored Statistics and created Digital Reports of all website and social media traffic
- Managed marketing campaigns for product launches
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Marketing Officer
Australian Internships/Winch Hire Australia
Brisbane, Australia
February 2017 – February 2018
International Experience |
- Designed and implement campaigns for Instagram, Facebook, LinkedIn, and Google Ads
- Organically grew Facebook following from 5K to 40K and Instagram following from 100 to 1K in 6 months
- Filmed, photographed, and edited promotional materials
- Re-Designed and maintained the Winch Hire Australia Website using WordPress and SquareSpace
- Designed and executed email campaigns that are sent out to 2K users monthly
- Processed cold and warm leads turning inquiries into sales and going to businesses to convert prospects into customers
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EDUCATION |
Texas A&M University – Mays School of Business
College Station, TX
Graduated December 2015 |
- Bachelor of Business Administration in Marketing
- Certificate in Sales (secondary focus: 12 additional hrs. + 300 hr. internship at Pebble Creek Country Club)
- Marketing Study Abroad 2014 – marketing studies in 8 European countries for one month
- Mays School of Business Annual Sales Competition – Winner of Prestigious “Top 20” with Scholarship Award
- Marketing Internship
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CERTIFICATIONS / SKILLS |
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- Google Analytics and Google Digital Garage Certified
- Microsoft Suite including: PowerPoint, Word, Excel, Publisher
- Adobe Suite (InDesign, Photoshop, Lightroom) Google Analytics, Facebook Ad Manager, Canva Design, WordPress, DNN, iMovie, MovieMaker
- Hootsuite Certified 2015
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PERSONAL INTERESTS |
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- “Mary Olivia Photography” Freelance Portrait and Wedding Photographer (2010 – Present)
- Traveling the world, backpacking, hiking, snorkeling, photography, hammocking, being outside, and Italian food
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