My Resume

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MARKETING EXPERIENCE
Marketing Consultant

October 2017 – Present

 

  • Dentistry, Hospitality, E-commerce, Bakeries, Ministries, Construction, Education, and Travel
  • Marketing Consultant at HIM Ministries and Revive California
  • Marketing Director at PSMUSIC
  • Working with B2B and B2C clients to develop marketing strategies designed to increase brand awareness, generate leads, and drive sales
  • Designed creative deliverables and lead implementation of digital ads, social media, website, and print including album and book covers

 

Marketing Consultant & Specialist

Harvest International Ministries

Los Angeles, CA

October 2019 – Present

 

  • Running all aspects of social media (designing, posting, communicating, scheduling, updating)
  • Planning and directing the yearly Global Conference with thousands of attendees in-person and online
  • Creating and organizing events on Eventbrite
  • Running email campaigns on a weekly basis that are sent to over 15,000 subscribers
  • Weekly updates to 4 different websites on the backend editors (WordPress, Wix, Squarespace)
  • Designing and creating new websites when a new organization is launched
  • Graphic designing (Canva and Photoshop) and creating ads to be executed on social media

 

Marketing Manager

Cadence Sound

Los Angeles, CA

October 2019 – May 2021

 

  • Running all aspects of social media (designing, posting, communicating, updating) with an organic gain of over 3,000 followers in 6 months
  • Working with social media Influencers on paid partnerships (write contracts, choose product, video content, and final approval on videos produced by influencers)
  • Filming (Premiere Pro), photography (Photoshop and Lightroom), and editing all promotional materials for Cadence.
  • Partnering in managing e-commerce platforms. Online sales increased from 1-2 total sales/month to 200+ sales/month in 3 months. Executing all aspects of online sales (ads, website sale settings, social media, website banners)
  • Managing redesign of website with a third party company which was executed in 2 months with a increase of monthly website visits from 2K to 35K
  • Running website and Google analytics monthly on website and social media to track progress
  • Graphic designing (Canva and Photoshop) and creating ads to be executed on social media and Google Ads (Adwords)
  • Executing and manage all advertisements on all platforms (online and print)
  • SEO/SEM optimization
  • Managing Public Relations and writing 100+ Press Releases for website, social media, and online magazine distribution
  • Managing CRM (Hubspot) for Sales and Marketing Departments
  • Planning and coordinating all events for Cadence (tradeshows, car shows, etc.) and traveling to each event across the country

 

Marketing & Customer Success Specialist

eTailPet

Los Angeles, CA

April 2019 – September 2019

 

  • Lead training for 100+ retailers on B2C eCommerce marketing strategies and implementation, website design and maintenance, social media, and email marketing resulting in an average of 90% sales increase
  • Designed retail creative media for 30+ social media posts daily, website banners, flyers, industry case studies, and digital/print ads using Canva, Photoshop, and InDesign
  • Conducted competitive analysis on Amazon Marketplace, Shopify, and Endless Aisles
  • Media contact responsible for media writing and conducting/responding to industry interviews
  • Designed and executed monthly newsletters to 200+ retailers via SendGrid
  • Reported and tracked corporate and client KPIs through Google Analytics and present to leadership team
  • Coordinated, managed, designed apparel. and traveled to tradeshows and events
  • Demoed eCommerce platform to prospects and closing 90% of leads from CRM

 

Marketing Coordinator

JVCKENWOOD – Kenwood Communications

Dallas, TX/Long Beach, CA

June 2018 – April 2019

 

  • Event and Booth lead responsible for $1M+ tradeshow budget and coordinating 40+ tradeshows with up to 55K attendees, customer and channel partner events, industry events and sponsorships including event management, logistics, merchandising material fulfillment, and ordering
  • Coordinated all design of promotional and apparel materials for Dealers and giveaways
  • Received print, production, and design estimates for advertising budget exceeding $1M, coordinating in conjunction with Marketing Director
  • Primary administrator of B2B Web Content Management system with 2,000+ users.
  • Directed successful CMS migration and implementation using the DNN Platform and working closely with Web Developers to develop custom website tools and themes
  • Analyzed social media, sales and website data and marketing environment using internal and external data, creating monthly market report for distribution
  • Planned and executed photoshoots utilized for advertising, magazines, and brochures
  • Created and edited videos using iMovie, Movie Maker and Final Cut Pro
  • Monitored Statistics and created Digital Reports of all website and social media traffic
  • Managed marketing campaigns for product launches
Marketing Officer

Australian Internships/Winch Hire Australia

Brisbane, Australia

February 2017 – February 2018

International Experience

  • Designed and implement campaigns for Instagram, Facebook, LinkedIn, and Google Ads
  • Organically grew Facebook following from 5K to 40K and Instagram following from 100 to 1K in 6 months
  • Filmed, photographed, and edited promotional materials
  • Re-Designed and maintained the Winch Hire Australia Website using WordPress and SquareSpace
  • Designed and executed email campaigns that are sent out to 2K users monthly
  • Processed cold and warm leads turning inquiries into sales and going to businesses to convert prospects into customers
EDUCATION
Texas A&M University – Mays School of Business

College Station, TX

Graduated December 2015

 

  • Bachelor of Business Administration in Marketing
  • Certificate in Sales (secondary focus: 12 additional hrs. + 300 hr. internship at Pebble Creek Country Club)
  • Marketing Study Abroad 2014 – marketing studies in 8 European countries for one month
  • Mays School of Business Annual Sales Competition – Winner of Prestigious “Top 20” with Scholarship Award
  • Marketing Internship

 

CERTIFICATIONS / SKILLS
 

  • Google Analytics and Google Digital Garage Certified
  • Microsoft Suite including: PowerPoint, Word, Excel, Publisher
  • Adobe Suite (InDesign, Photoshop, Lightroom) Google Analytics, Facebook Ad Manager, Canva Design, WordPress, DNN, iMovie, MovieMaker
  • Hootsuite Certified 2015

 

PERSONAL INTERESTS
 

  • “Mary Olivia Photography” Freelance Portrait and Wedding Photographer (2010 – Present)
  • Traveling the world, backpacking, hiking, snorkeling, photography, hammocking, being outside, and Italian food